Brooks Bell is the premier firm focused exclusively on enterprise-level
testing, personalization and optimization services.
We help companies effectively leverage data to understand customer segments, design better user experiences and deliver a return on their testing investment. Our proven process is designed to encourage a data-driven culture, improve conversion rates, generate business insights, and increase revenue.
Brooks Brothers, America’s oldest men’s clothier, recognizes the intrinsic value of its carefully cultivated brand—but the company must also optimize its website to remain competitive in the ecommerce space. Balancing these needs is challenging, and Brooks Brothers found strategic partnerships to be the key to success.
We all want to provide an excellent experience to our customers, but without an easy way to measure the return on the customer experience investment it can be difficult to make a clear case for the expenditure. Just because measuring the return on such efforts isn’t easy doesn’t mean there’s no return. Read the rest: […]
For more than 10 years, consumer preferences for mobile shopping have captured seasonal headlines and have drawn the focus of trend predictions.