Lou is a graduate of North Carolina State University, where he received his bachelors degree in both communications and business/marketing education. During college, Lou discovered an interest in web design and began learning as much as he could in his free time. He used what he had learned in school, coupled with what he had learned on his own, to start PackInsider.com, which is now the largest independent, fully credentialed web site that covers North Carolina State athletics. 

Lou has held jobs in the classroom as a high school marketing teacher, and in the marketing field as head of marketing and design for SportHQ (Athletic Training Facilities), before joining the Brooks Bell team. 

In his spare time Lou enjoys spending time with his family, friends and girlfriend, riding his bike, exploring new places and watching sports.