Clickipedia: VisitorPOSTED ON 26 May 2011
What it is: a measure of unique visitors who have viewed your page, site, or ad.
What it’s not: a measure of how many times your page, site, or ad has been viewed. (One visitor may view a page many times.)
Why we care: The number of visitors to your page, site, or ad is an important metric to know when you’re calculating things like bounce rate.
This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.
Brooks Bell is the industry's leading online conversion firm. We help large online retailers and subscriber-supported companies maximize their online sales funnel by testing and optimizing all points in the conversion path.