What it is: a webpage view that converts into a desired action, or goal.

What it’s not: a religious experience (at least in web marketing terms).

Why we care: Conversion is the Holy Grail (despite what I said about this not being a religious experience, above)! More conversions mean more sales, sign-ups, subscriptions, or more of whatever your goal happens to be.

This post is part of an ongoing Clickipedia series, defining all the terms you need to know for conversion rate optimization. Keep checking back each week to learn more, and don’t forget to check out the whole series.