5 Must-Read Optimization Posts for the Week of June 18POSTED ON 22 June 2012 BY
Looking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week:
Unbounce: Always be testing – 24 split testing ideas [infographic]. Cialdini’s principles of persuasion, a list of “universal desires” and lots of split testing ideas are pulled together in this handy infographic.
Which Test Won? Test of the Week. The Satellite Broadcasting & Communication Association found that using the phrase “mobile version” instead of “online version” in its email eyebrow increased pre-header clicks by 173 percent.
Visual Website Optimizer: Prominent price display increases leads generated by 100%. For a telemarketing and call center software company, including a price on the contact form led to an impressive jump in leads generated.
Topping Two Percent: RADically rethink your CTAs. How can you help ensure that your calls-to-action get clicked? Give your visitors the information they need, make the CTA clearly visible and use smart copy that persuades.
SEOmoz: 8 attributes of content that inspire action. Produce content that’s provocative, differentiated and timely—like these examples—and you’ll encourage your audience to take measurable action.
Quote of the Week
“[A/B testing] has an interesting tendency to walk-in, smash intuition right out the window and leave the concerned people feeling pleasantly surprised.” -VWO
Have you read any useful posts this week about A/B testing or online conversion? Share them in the comments below.
Brooks Bell is the industry's leading online conversion firm. We help large online retailers and subscriber-supported companies maximize their online sales funnel by testing and optimizing all points in the conversion path.
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