Clickipedia: Confirmation PagePOSTED ON 28 August 2012 BY
What it is: The page you might direct a user to, upon making a purchase, completing a form or converting.
Why it matters: This page is your last chance to leave visitors with a positive impression of your company, service or product before they leave your site—and an important place to A/B test. Because users who convert once are more likely to convert again, it's important that your confirmation page improves each experience a user has, and nurtures future conversions.
The bonus: In addition to improving a user's experience (and the likelihood they'll convert again), visitors on your confirmation page may be persuaded to take additional action before exiting, such as subscribing to your newsletter, buying a related item or sharing information with friends.
Brooks Bell is the industry's leading online conversion firm. We help large online retailers and subscriber-supported companies maximize their online sales funnel by testing and optimizing all points in the conversion path.
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