Clickipedia: Iterative TestingPOSTED ON 31 August 2012 BY
What it is: The process of consistently A/B testing your website to optimize for increased conversions.
Why it matters: A test could lift your conversion rate once, but testing regularly can help you continue to improve your KPIs in the future.
The bonus: By consistently making minor changes to your site, your visitors are less likely to become bored by seeing the same content over and over. Repeated testing can help to increase users' interest, engagement, and potentially, your revenue.
Brooks Bell is the industry's leading online conversion firm. We help large online retailers and subscriber-supported companies maximize their online sales funnel by testing and optimizing all points in the conversion path.
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