Which of the following is true about Test&Target?

Now that we’ve had a chance to start using the latest 3.1 release from Adobe Test&Target, I wanted to share a few new features that we like and find useful.

Looking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week:

Adobe Digital Marketing Blog. Party like it’s 1999? — Mobile optimization. Now that you’ve created a bunch of sites and apps for your brand, how do you optimize them? Here are step-by-step instructions.

Old-school isn’t that cool.

In college, a professor told me “when you try talking to everyone, you end up speaking to no one.” Traditional marketing tends to fall into this trap by creating campaigns that cast a wide net, catching a majority of their audience, but neglecting to target anyone according to specific behaviors, demographics, etc.