What it is: Push notifications use push messaging technology within an application to send information to your phone, even when the app isn't open or in use. A user may click on your notification to open, and be redirected to your app for follow-up.
What it is: A lightweight application that can be embedded into a smartphone, tablet or mobile device.
What it looks like: A weather status box, stock ticker or news feed that can be seen directly on a user's home screen.
What it is: Garbage In, Garbage Out.
What it is: Any software that can be accessed and used across multiple operating systems or devices.
What it looks like: Cross-platform software integrates seamlessly between devices and platforms. For example, a user can visit your website on a computer to accesses programs, games or applications, and then use a tablet or mobile phone to continue engaging with that same software.
What it is: A personalized short code that mobile users can dial to reach you via text message for promotions, requests or other specified purposes.
What it looks like: BBELL=22355
What it is: Content delivered by marketers or advertisers to a user's mobile device when it was not directly requested.
What it looks like: Audio, text messages, emails, multimedia messaging and more.
What it is: A string of numerical digits, reserved for text messages related to your campaign.
What it looks like: During a campaign, you may instruct users to "text 'PRIZES' to 98765 for your chance to win!" In this case, '98765' is your CSC, however this code can consist of anywhere from four to six numbers in length.
What it is: A feature that allows mobile users to call your phone number by clicking on a link in your website, rather than copying and pasting the number, writing it down or memorizing it.
Why it matters: Mobile phones are made to call and this feature makes contacting your company as easy as possible.
What it is: An app that runs inside your device's native system, similar to a native app. However, instead of remaining completely inside of this native container, hybrid apps utilize your device's browser engine to access information outside of the app.
What it is: A way for consumers to pay for your product or service when using their mobile device
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