Where do you add action rule targeting in a Monetate campaign setup?
Last week, I listened to a really great Webinar from Monetate on optimizing your website for holiday traffic. I quickly realized that if you’re not thinking about holiday e-commerce now—yes, in August— you’re already behind. Believe it or not, the online holiday shopping season has already begun for many consumers.
We recently completed a test for an e-commerce client with some very interesting results. The campaign focused on the color of the Add to Cart button. What we expected to be a simple, straightforward test ended up provided some insightful results—results that underlined the importance of segment behavior.
Looking for some optimization inspiration? Here are our top 5 picks for A/B testing and conversion optimization articles this week:
Who doesn’t remember that great public announcement campaign from the ‘90s – “Reduce, reuse, recycle”? Jack Johnson even wrote a song about those 3 R’s. We are paying more attention to the idea of protecting the resources in our environment now more than ever before, but what if we could figure out a way to protect our testing program resources and clean up the litter as well?
How often have you set up a test only to realize later that you forgot to include a segment for reporting? Often, you can set up everything exactly the way you originally intended only to think of another metric that would have been helpful to consider in your analysis. Imagine instead if your testing platform encouraged you to answer all the right questions while you were setting up the campaign. In comes Monetate.
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