Pop Quiz: May 17, 2013
POSTED ON 17 May 2013 BY Jamie Least Comments TweetWhat percentage of market share does IE7 have?
5 Must-Read Optimization Posts for the Week of May 13
POSTED ON 17 May 2013 BY Rachel Healy Comments TweetWant your homepage to hit a home run? One place to start is to see who’s already getting it right—and Crazy Egg can help. In a post this week, they list four homepages that are clear, credible, relevant and effective. Most importantly, the post explains how you can make it work, too. Read it: Home pages that hit the mark
How Amazon Got It Wrong with their Amazon Coins Launch
POSTED ON 14 May 2013 BY Gregory Ng Comments TweetAmazon made some noise this week by launching their Amazon Coins program. In essence, it's a new form of virtual currency that you can buy through Amazon and use on Kindle Fire apps, games, and content. This post is not a commentary on the program itself or the potential it has to change what we know about Internet currency.
Your Co-Workers, the 5-Year-Olds
POSTED ON 14 May 2013 BY Gregory Ng Comments TweetDATA-DRIVEN CMO is an ongoing series on the Brooks Bell Blog that focuses on topics for the modern day data-driven CMO.
"Explain this to me like I'm a 5-year-old."
Pop Quiz: May 10, 2013
POSTED ON 10 May 2013 BY Jamie Least Comments TweetWhat is the default mbox timeout in Adobe Test&Target?
5 Must-Read Optimization Posts for the Week of May 6
POSTED ON 10 May 2013 BY Rachel Healy Comments TweetBig data is the key to knowing your customers inside and out. But it’s as unwieldy as it is powerful. So how do you bring big data down to earth? In a recent video, Kyra Kuik and Alyssa Ennis from Distilled explain how personas can make big data more human. Using both, they say, can help you understand what’s driving your customers’ purchasing behavior.
5 Takeaways from a Conversation Between a CMO and a CIO
POSTED ON 9 May 2013 BY Gregory Ng Comments TweetDATA-DRIVEN CMO is an ongoing series on the Brooks Bell Blog that focuses on topics for the modern day data-driven CMO.
Last month, Michael Krigsman and Vala Afshar spoke with Steve Mann, the CMO of LexisNexis, and Phil Komarny, the CIO of Seton Hill University, as part of their CxO Talk series.
The Case for Bigger Optimization Budgets is Finally Here. Is Your Organization Ready?
POSTED ON 8 May 2013 BY Gregory Ng Comments TweetDATA-DRIVEN CMO is an ongoing series on the Brooks Bell Blog that focuses on topics for the modern day data-driven CMO.
Clickipedia: GIGO (Garbage In, Garbage Out)
POSTED ON 6 May 2013 BY Jamie Least Comments TweetWhat it is: Garbage In, Garbage Out.
Pop Quiz: May 3, 2013
POSTED ON 3 May 2013 BY Jamie Least Comments TweetWhich of the following factors determine confidence in lift between test experiences?
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