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POSTS IN TOPIC: Copy

Catching Without Releasing: How Great Content Can Keep Your Subscribers Hooked

POSTED ON 7 June 2010 Comments
So you’ve got a decent email subscriber list to work with. Now what?

How Jessica Biel Got My Money: Why Vogue's Email Acquisition Tactics are Smart and Effective

POSTED ON 29 January 2010 Comments
I swear, I’m not easily manipulated by celebrity endorsements.

Making long form email newsletters work: When a lot of information is a good thing

POSTED ON 30 November 2009 Comments
For a collective of talented artists like buyolympia.com, it’s easy to keep the interest of their current customers.

Reaping the Rewards of a Great Online Conversion Path

POSTED ON 28 October 2009 Comments
Like many women, I’m a big fan of shoes.

Don't let your prospects get away!

POSTED ON 7 October 2009 Comments
I’m a sucker for shoes, but a few weeks ago when I was shopping on DSW.com, I happened to get distracted and close my browser window.

What Not to Do With Personalization

POSTED ON 6 October 2009 BY Gregory Ng Comments
Saw this in my Twitterstream last week from @cphadley: “

A Potential Pitfall to Using "To Our Favorite Customer"

POSTED ON 3 September 2009 BY Gregory Ng Comments
Last night I received this email in my inbox and I literally laughed out loud.

5 Ways to Make Your Welcome Back Emails More Impactful

POSTED ON 27 August 2009 Comments
I’ve always been a huge fan of Netflix, but last year I decided to take a hiatus in the interest of saving a few bucks and spending less time in front of the TV. I recently caved and came back.

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