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POSTS IN TOPIC: Design

Responsive Design is Costing You Millions

POSTED ON 23 April 2013 BY Matt Berglund Comments
Conversive Design and Arrow Lately, there's been a lot of talk about "Responsive Design," a term first coined by

Jumpstart Your Mobile A/B Testing Campaign Through Design and UX

POSTED ON 27 March 2013 BY Matt Berglund Comments
UX Test Mobile and Tablet If you are considering testing the mobile experience of your site (and why wouldn't you?), make a conscious effort to begin testing elements related to design an

Designers and Marketers Living Happily Ever After

POSTED ON 26 June 2012 BY Matt Berglund Comments
Your designer is really, really talented. She studied design in college, has an outstanding portfolio, and navigates Photoshop like no one you’ve ever seen.

The Data-Driven User Experience: A Better Way to Approach UX Design

POSTED ON 5 April 2012 BY Matt Berglund Comments
The best user experience is relative to the worst user experience. But how can we determine either unless we test?

Welcome to Brooks Bell's New Website

POSTED ON 24 October 2011 BY Gregory Ng Comments
Back in 2008 when we debuted our last website, we were a completely different company.

Conversion Van: Being an optimization geek makes your marketing smarter

POSTED ON 12 October 2011 Comments
As employees of a data-driven, test-heavy direct online agency, we’re always thinking about conversions and optimization. And that thinking is not limited to online.

Don’t Tell Me What I Can’t Do: How Photojojo Uses Rule-Breaking to Increase Engagement

POSTED ON 5 October 2011 BY Gregory Ng Comments
I recently found a little detail on a website that is filled to the brim with awesomesauce. It balances personality, social science, and trackable engagement.

What does Uncle Jesse have to do with landing pages?

POSTED ON 7 September 2011 BY Jenni Bruckman Comments
When developing landing page optimization, think of ‘Full House.’ Sure, it was one of those special TV shows that became part of the feel-good Friday night tradition for millions of American famili

Does sex in advertising actually work?

POSTED ON 24 September 2010 Comments
Bikini-clad models sprawled across the hood of bright red sports cars. Muscular men shaving the last bit of stubble off of their chins, only to receive a kiss from their beautiful girlfriends.

The Fallout of Going Viral

POSTED ON 20 August 2010 Comments
Going viral. Ever since the dawn of the Internet as we know it today, it’s been one of the holy grails of online marketing.

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