« Blog home
Amazon made some noise this week by launching their Amazon Coins program.
In case you haven’t ever heard of airbnb.com, I'm here to tell you…it’s made of 100% awesome sauce. I don’t often wax rhapsodic about websites, but they know how to do it right.
For e-Commerce sites, testing and optimization are crucial for revenue growth. The amount of data that can be collected, analyzed and strategically applied to test cells is limitless.
So often, when companies sell a product that’s combined with a good cause, the altruism either gets lost in the mix or overshadows the
If you’re not totally familiar with personas, get ready to have some fun.
In the online world, having influence isn’t easy. The sheer volume of virtual voices angling to be heard can tend to dilute a company’s ability to directly affect buyer behavior.
When it comes to online conversion, the most ideal site is one that people are actively looking for.
Shopping for a car can be a stressful experience. Getting a loan in place can be even more stressful.
If you think that big, successful companies are beyond the need for site optimization and testing, think again. Often, the larger the company, the more testing opportunities there are.
The power of personalization is undeniable; we’ve seen it cause statistically significant lifts many times for
POSTS IN TOPIC: Landing Page Audits
How Amazon Got It Wrong with their Amazon Coins Launch
POSTED ON 14 May 2013 BY Gregory Ng Comments Tweet
Amazon made some noise this week by launching their Amazon Coins program.
A Love Letter to airbnb.com: 5 Elements Of a Website That Rocks
POSTED ON 10 October 2012 Comments Tweet
In case you haven’t ever heard of airbnb.com, I'm here to tell you…it’s made of 100% awesome sauce. I don’t often wax rhapsodic about websites, but they know how to do it right.
Conversion Amplifier: Getting Personal with Your e-Commerce Customers
POSTED ON 15 August 2012 Comments Tweet
For e-Commerce sites, testing and optimization are crucial for revenue growth. The amount of data that can be collected, analyzed and strategically applied to test cells is limitless.
Conversions For a Cause: How TOMS Shoes is Doing Optimization The Right Way
POSTED ON 27 June 2012 Comments Tweet
So often, when companies sell a product that’s combined with a good cause, the altruism either gets lost in the mix or overshadows the
Using Personas to More Effectively Target Your Online Segments
POSTED ON 13 June 2012 Comments Tweet
If you’re not totally familiar with personas, get ready to have some fun.
Work the Power of Social Proof for More Online Conversions
POSTED ON 6 June 2012 Comments Tweet
In the online world, having influence isn’t easy. The sheer volume of virtual voices angling to be heard can tend to dilute a company’s ability to directly affect buyer behavior.
How StubHub Can Leverage the Search Bar to Move the Needle on Conversions
POSTED ON 30 May 2012 Comments Tweet
When it comes to online conversion, the most ideal site is one that people are actively looking for.
Is Your CTA Compelling Enough? Six Tests to Drive More Conversions on BBVA’s Auto Loan Page
POSTED ON 23 May 2012 Comments Tweet
Shopping for a car can be a stressful experience. Getting a loan in place can be even more stressful.
I’d Test That: Bringing our A/B Testing Game to Hewlett Packard
POSTED ON 25 April 2012 Comments Tweet
If you think that big, successful companies are beyond the need for site optimization and testing, think again. Often, the larger the company, the more testing opportunities there are.
I’d Test That: How Kodak Gallery Can Use Visual Personalization to Bump Up Conversions
POSTED ON 18 April 2012 Comments Tweet
The power of personalization is undeniable; we’ve seen it cause statistically significant lifts many times for
Pages
Sign up for the
Brooks Bell Newsletter
Follow Us
Categories
Register Now for Click 2013
Click Summit is the ultimate testing and optimization event! Get a big boost for your testing program, solutions for your testing challenges, or a new perspective from industry leaders.
Learn More >>