Adobe ^® provides a single service within the Adobe Marketing Cloud ^® that encompasses the full spectrum of a digital marketer’s needs, including analytics, social, advertising, targeting and web experience management solutions. Adobe ^® SiteCatalyst ^® provides marketers with actionable, real-time web analytics intelligence by identifying the most profitable paths through a website, segmenting traffic to spot high-value web visitors, determining where visitors are navigating away from the site, and identifying critical success metrics for online marketing campaigns. Adobe ^® Test&Target ^® puts control directly in the hands of marketers to quickly and continually execute multiple concurrent A/B…N and multivariate tests to measure the effectiveness and relevance of content across any online channel, and to increase content relevance through segmentation, targeting, and automated personalization.

Artisan is the creator of the industry’s first Mobile Experience Management platform. Artisan significantly accelerates the path to user engagement and creates new opportunities for business growth. By bringing the capabilities of online Customer Experience Management and Web Marketing Optimization to the mobile app world, Artisan helps organizations drive mobile adoption, retention, conversion, and revenue. Artisan is venture-backed by FirstMark Capital and is proudly located in Old City Philadelphia.

ClickTale is the leader of In-Page Analytics, the next advance in web analytics, optimizing usability and maximizing conversion rates of any website. Its patented Customer Experience Visualization™ technology allows ebusinesses to see their customers’ true-to-life online experience at all levels of detail, from aggregated views (e.g. heatmaps) to playable videos of users’ browsing sessions. Unlike traditional analytics platforms that assess page-to-page navigation, ClickTale reveals the customer experience inside the page. ClickTale, an enterprise-class SaaS solution, integrates with A/B Testing solutions to reveal what to test, and analyzes how visitors interact with the different versions you test. Serving over 80,000 customers worldwide, ClickTale is the fastest growing company in its space.

Ensighten’s enterprise tag management and privacy solutions enable the world’s largest enterprises to manage their websites more effectively. Ensighten’s industry-leading tag management platform replaces hundreds of lines of code per Web page with a single line of code, and empowers marketers with an easy-to-use Web interface to quickly add, remove or manage any third-party service — such as Web analytics tags or advertising pixels. Ensighten’s global Tag Delivery Network serves over 750 billion tags annually to over 15,000 Web domains, accelerating page-load times and handling more than $20 billion in ecommerce for top brands that include A&E Networks, LendingTree, Lenovo, Microsoft Stores, Monster, Sony, and Subaru. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

Google Analytics provides a powerful web analytics solution that’s easy to use across your entire enterprise. Industry-leading tools designed with Google’s signature simplicity give your decision-makers the insights they need to improve the performance and ROI of their marketing and online initiatives.

For more information visit: google.com/analytics

Leading marketers rely on Monetate's cloud-based browser technology to achieve a new level of speed and control allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency providing an opportunity to bypass IT restraints and react in real-time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through expert strategic services and content publishing teams.

For more than a dozen years, [x+1] has been the leader in digital multi-channel audience targeting. The only marketing technology provider to combine an Enterprise DMP with multi-channel execution capabilities and powered by a patented real-time decision engine with Web Services APIs, and advanced analytics.

Known as the [x+1] Origin Digital Marketing Hub, this unique combination of capabilities allows marketers to synchronize and personalize their messages to customers and prospects across a broad range of channels thus maximizing performance.