Brooks Brothers Discovers a Winning Partnership
Find out why three's not a crowd when it comes to optimization
Brooks Brothers, America's oldest men's clothier, recognizes the intrinsic value of its carefully cultivated brand—but the company must also optimize its website to remain competitive in the ecommerce space. Balancing these needs is challenging, and Brooks Brothers found strategic partnerships to be the key to success. Find out how Brooks Brothers partnered with Brooks Bell and Monetate to achieve an impressive improvment in KPIs and overall customer experience.
This customer story:
- Outlines the unique relationship between Brooks Brothers, Brooks Bell, and Monetate
- Explores the strategies that led to huge lifts in KPIs
- Offers a useful example of how testing partners can accelerate a company's optimization program