Report: Understanding the New Consumer Mindset

How different generations approach shopping in 2024 and beyond

Just in time for the holiday season, Brooks Bell is excited to share our latest report: The New Consumer Mindset, which reveals distinct generational differences in shopping habits, across both online and in-store.

Based on an in-depth survey of 700 U.S. consumers, the report uncovers critical trends and particularly highlights the different ways Baby Boomers, Generation Jones, Gen-X, Millennials, and Gen-Z prefer to engage with retail brands and how they’re each impacting the future of retail experiences.

Download the report to uncover key insights, such as:

• How and why the line between digital and physical shopping is fading faster than ever.
  
• Key triggers of impulse buying, as well as strategies to leverage these behaviors in-store and online to increase revenue.
  
• The varying degrees to which different age groups value personalization and how to tap into these preference within a single experience.
  
• Why consumers still value shopping in-store experience and how brands can improve their store experience.