: A/B Testing

What Should You Do When a Test is Flat?

A/B testing is a bit like the Olympics. You always go for gold. Ideally, you’re looking for Michael Phelps-style wins: long-term, consecutive, and (seemingly) effortless. And if you fail to make it to the top-level...

Beyond CRO: Where Your Optimization Program Should Go Next

I have been passionate about conversion optimization for years and have had a hand in testing thousands of variations ever since my love affair with testing began. I’ve referred to optimization in terms of a...

5 Test Ideas to Learn More About Holiday Shoppers

This year, Black Friday will look more like a month-long shopping journey than a one-day extravaganza. Ecommerce, of course will play a huge role in this holiday shopping season and mobile, more than ever, will...

How Committed to Experimentation Are You, Really?

This post was written by Naoshi Yamauchi the chief performance officer (CPO) at Brooks Bell. Amazon, Google, LinkedIn, Bing, Intuit—all amazing companies committed to experimentation. They are staffed with dozens of smart people and empowered by optimization...

Are Your Customers More Interested in Detail, Experience, or Authority? Testing Can Help You Find Out

What is more compelling to shoppers? A comparison of features across products and brands or the popularity of a brand The ability to trial the product The validation of an expert Depending on your brand...

What Neuroscience Tells Us About ‘Showing the Money’

If consumers followed rational paths to make purchase decisions, it wouldn’t matter whether they saw a price before a product or the product before the price. But consumers—and people in general—don’t behave rationally. Instead, we’re...

Fuel Your Testing Ideas With This Mobile Shopping Data for the 2015 Holiday Season

In 2015, more than 60 percent of people in the United States use a smartphone, up from 35 percent in in 2011. And while smartphones continue to be used primarily for text messaging, calls, email,...

Beat the Heat of the Holiday Shopping Season by Testing These Ideas Now

Summer has settled into the “dog days”—the several week stretch in late July and early August characterized by high temperatures. It’s a good time to replenish your sunscreen supply, sit by the pool, and polish...

Can Your Quantitative and Qualitative Data Work Together?

“It would be nice if all the data which sociologists require could be enumerated,” sociologist William Bruce Cameron wrote in 1963, “because then we could run them through IBM machines and draw charts as economists...

The Simple Technique That Will Dramatically Increase the Impact of Your Testing Program

If you want to improve your testing program, there are a lot of process refinements that can lead to huge increases in efficiency and effectiveness. You can work to increase test velocity, focus on lowering...