: A/B Testing

Black Friday’s Big Test

Our latest industry report is filled with illuminate's data-packed insights from peak season trends combined with online behaviors during COVID-19. Will you successfully navigate this year's holiday shopping season? Don't leave opportunity on the table...read...

Can Web Behavior Predict COVID-19 Transmission?

Purpose In a world of online behavior becoming a heated debate for its ethicality of use, we wanted to share a more altruistic approach in what this data can be used for. There are undoubtedly...

Tips for Client-Side A/B Testing with AngularJS

Is your website built with the AngularJS framework? Do you write client-side A/B Tests? Here are some pointers. Wait - it’s 2020 -- isn’t AngularJS old at this point? Yes and no. The first release...

Storytelling With Data

We live in a world where data is currency. This isn’t news at this point, it just is. What we fail to acknowledge with that statement is the fact that currency is designed for transacting....

A/B Testing & ADA Compliance: What You Need to Know

The Americans with Disabilities Act (ADA) prohibits discrimination against individuals with disabilities. A disability in this context is a physical or mental impairment that limits one or more major life activities. Title III of the...

Creating a Culture of Experimentation

For organizations large to small, "culture" has been top of mind for leaders who aspire to build a team that delivers consistent value to their industry and to the market. One that inspires employees to...

Launched Your A/B Test? Great! Here’s What’s Next

Launching an A/B test is not a matter of hitting go, and then putting your feet up while the data rolls in. Here are some things to incorporate to enhance your post-test launch process. Whether...

A/B Test Code Quality vs. Quantity – Five Factors to Consider

Recently, someone gave me a zen drawing board. You use a brush dipped in water to paint on the board. After a few moments, the board begins to dry and your art fades. It's an...

Introducing the State of Experimentation Report

Testing is a powerful tool that can generate consumer insights, answer tough questions, drive progress toward business goals, and ultimately, increase revenue. Of course, if you’re running a successful testing program, you already know this....

Five Telltale Signs of a Broken A/B Test

Not every test is a winner but how can you tell the difference between a solid experience that isn’t supporting your initial hypothesis and a broken experience that may be producing unreliable results? Here are...

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