: A/B Testing
- All
- Change Management
- A/B Testing
- Analytics
- Adobe
- Brooks Bell News
- Behavioral Economics
- Culture
- Customer Experience
- Careers
- Click Summit
- Data Science
- Development
- eCommerce
- Optimizely
- Illuminate
- Process
- Mobile
- Personalization
- Program Management
- Strategy
- Technology
- UX
- Travel & Hospitality
- Holiday Testing
- Transformation
- Travel
- Insights
- Brooks Bell Services
- Finance
- Omnichannel
- Retail
We rebuilt our A/B testing program management software and are now offering it for free. Here’s why.
Last week we announced the re-launch and redesign of illuminate®, our program management software for A/B testing leaders. As a game-changing part of this launch, illuminate is now free, forever. I’m excited to share why. ...
Lead, Manage and Grow a Successful A/B Testing Program With Our Free Software
We’re thrilled to announce the re-launch and re-design of illuminate, our program management software for experimentation leaders. As a part of this launch, illuminate is now 100% free. That means regardless of if you’re leading...
Can You Trust The Results of Your Website Tests During a Pandemic?
Over the last few months, gathering with testing and optimization leaders in weekly, virtual roundtables to discuss the various challenges we're facing. Week over week, in nearly every single conversation, the same question has been...
Takeaways from 8 weeks of Virtual Roundtables
COVID-19 has redefined business as usual. See how experimentation leaders are managing through it. On March 27th, 2020, we hosted our first virtual, Click Summit-style conversation regarding how testing program leaders are adapting their experimentation strategy...
Testing During Turmoil: Five Tips for Travel Brands During the Coronavirus Outbreak & Beyond
If you’ve been following the news about COVID-19 (aka the coronavirus), there’s no denying that it’s wreaking havoc on markets and industries worldwide. One of the most impacted is the travel industry, as millions of...
The Key To Driving Digital Innovation Through Experimentation: What’s Missing From Your Strategy
In my first six months as CEO of Brooks Bell, I’ve traveled around the country meeting with experimentation leaders at some of the world’s biggest enterprises. In these meetings, we talk about the maturity of...