: A/B Testing

Experience Optimization At Scale: Which Industry Will Be Next to Join the Movement?

Think about the most incredible customer experience you’ve ever had. Maybe it was a fantastic stay at a resort, or your favorite brand including a personal note in your online order, or a mobile checkout...

Behavioral Economics In Action: Four Key Principles To Increase Your Website Conversions

Is your digital experience built for real shopper behavior? When building a product or website, we often assume our customers will behave logically. But in reality, they largely don’t. The good news is that this...

The Psychology of a Sale

It’s the most wonderful time of the year – you know, that time where you’re continuously bombarded with sales – no matter if you’re strolling through a grocery store, perusing the shops at your local...

The One A/B Testing Tool You Need To Run A More Impactful Optimization Program

Over 15 years in the experimentation space, we’ve worked with many testing program leaders. We’ve observed their strategic approach, their dynamic with other teams, and the behaviors they embrace to guide their success. We’ve found...

Quickly Create an A/B Test Knowledge Base Using This Simple Excel Template

Because the Secret to Getting Ahead is Getting Started Looking to build a centralized A/B testing knowledge base? Start with this simple Excel template. Empower access to experimentation results and insights regardless of role or...

What’s the Deal with Bayesian A/B Testing?

In recent years, Bayesian inference has become increasingly popular among researchers and this interest has begun spilling over into business applications, such as A/B testing. So, what is Bayesian A/B testing? How is it being...

Six A/B Testing Strategies for Low Traffic Websites

When it comes to testing, there are several potential bottlenecks to watch out for: perhaps your development or creative teams don’t have enough time for testing. Perhaps your testing team is struggling to come up...

Data, People, Process & The Scientific Method: How To Use Experimentation As An Insights Engine

Gregory Ng is the new CEO of Brooks Bell Inc. Read his thoughts on the future of experimentation, and how companies can leverage their testing programs to shape their business strategy and drive customer-centric growth....

Embracing Uncertainty in Business Decisions

Decision making in business requires, in part, finding certainty in an uncertain world. The importance and beauty of research design derive from finding ways to sensibly navigate what can seem senseless: it helps us understand...

What’s The Difference Between Client-Side & Server-Side A/B Testing?

Client-side and server-side testing tools are both powerful and beneficial, but they both have limitations that make it difficult to determine when to use which method. This post explores those limitations, and how using client-side...

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