: A/B Testing

Improve Your A/B Test Quality With This Website Optimization QA Checklist

There's nothing worse than a broken test Okay maybe that's a little dramatic, but broken tests can slow your velocity and really hurt your conversion rate and revenue impact. A formal quality assurance process is...

3 Ways to Run More Impactful Product Experiments

Rebecca Bruggman, Experimentation Program Manager at Optimizely, originally published this post on Medium.com. Optimizely is a vendor-level sponsor of Click Summit 2019. Do you have an open debate that is at a stalemate that could...

Empathy Is Key For Business Growth, But How Can You Scale It Up?

This post was written by Chris Samila, VP of Partnerships at FullStory. FullStory is our keynote sponsor of Click Summit 2019. For millennia, the Golden Rule has illuminated the best way for people to treat...

Here’s What To Do If You’re Drowning In A/B Test Requests

You’ve done the work to get your A/B testing program off the ground: you’ve secured buy-in by communicating all the ways A/B testing can benefit your business; you’ve purchased and implemented a testing tool, and...

Template: A/B Test Intake Form

An intake process is critical to running an organized testing program. More specifically, a holistic and intentionally-designed intake process will help you in three key ways: Organize your A/B test requests and manage your testing...

Hiring? Here Are 7 A/B Testing Interview Questions To Ask Potential Candidates

Are you hiring? Regardless of whether you’re looking to backfill an existing role on your A/B testing team, or your team is in the midst of growth, the process of interviewing an A/B testing candidate...

The Six Pillars of A Successful A/B Testing Program

At Brooks Bell, we’ve found that implementing a testing program is one of the most practical, effective means of building a culture that embraces data as a tool for decision making. In this white paper,...

A/B Testing Analysis: Top Questions to Ask Your Analysts

Sometimes, when I’m walking our clients through test results, I get the impression that they’re hesitating before asking me any questions. Maybe they think their questions are too obvious or will make them look like...

Do You Know The Six Characteristics Of A Successful A/B Testing Program?

For those looking to start a testing program or for new programs struggling to gain footing, there are a number of hurdles to getting tests out the door. And just as every program must clear...

Ask An Expert: A/B Testing With AngularJS

Introducing Ask a Brooks Bell Expert, a series where we introduce you to one of the members of our team and have a 5-minute Q&A about something topical. Or random. This month's edition features John D’Alessandro,...

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