: A/B Testing

10 Conversion Rate Optimization Conferences to Attend in 2019

Conference season is upon us again. If professional development is a line item in your optimization program’s budget, consider these conversion rate optimization and analytics conferences. Click Summit - May 7 - 9, 2019 -...

Conquer Your Biggest Testing Challenges

Regardless of whether we're working with a new or established testing program, we find they all face common enemies: Pressure to deliver results; inefficient processes; a lack of understanding and support for testing; difficulty iterating...

How to Staff Your Testing Program to Meet Your Velocity Goals

Say you're getting some work done to your home—you wouldn’t want plumbers painting your walls, right? What about electricians doing your landscaping? Or HVAC technicians repairing your roof? The same thing goes for your experimentation...

Staffing Your Testing Team To Increase Velocity

Does your team have enough bandwidth to meet your velocity goals? As you finalize your plans for 2019, we’ve put together a free guide on staffing your experimentation team according to the number of tests...

The Expert’s Guide to A/B Testing During the Holiday Season

In 2016, online spending topped in-store shopping for the first time ever. That trend continued in 2017, with Adobe Digital Insights reporting that 2017 holiday sales surpassed $91.7 billion, marking 11% YoY growth. Peak season...

Uncover the “Why” In Your Experiment Results

Download our trail map to learn how to interpret your test results using Brooks Bell's proprietary Insight Altitude framework. Take testing a step further by asking WHY and creating customer theoriesFigure out where each customer...

A/B Testing: You’ve Got A Winner – Now What?

Winner winner chicken dinner! Discovering a winning variation is one of the most exciting moments for an optimization program. It’s the moment when all the work that went into creating a test finally pays off....

Adobe is Killing Ad Hoc Analysis & Everything is Going To Be Fine

Where were you when you heard the news? I was checking my analytics team’s Slack channel at work when my teammate shared this screenshot: At first, my thoughts went to Java. Then, it really hit...

Unlocking the True Power of Testing & Other Takeaways from Brooks Bell’s Interview With Ambition Data

Recently, our Founder and CEO, Brooks Bell, sat down with Allison Hartsoe, host of the Customer Equity Accelerator—a podcast produced by Ambition Data. Listen to the full podcast or read on for a few highlights from their...

9 Things You Can Do Now to Ensure Your Experimentation Program Survives a Reorganization

It often begins with rumors and murmurs. Then, perhaps, a shift in executive leadership. At first, changes seem minor or isolated. But eventually, the inevitable becomes reality—a reorg is underway. Because testing programs typically work...

No More Posts