: A/B Testing

How to Convince Your Boss to Invest in Experimentation: 5 Hard Truths

Would you rather have a root canal, or try to build something completely new at a huge, enterprise-level company that seems to be held together with nothing but red tape and internal politics? That may...

How to hire your testing unicorn (without using magic)

When I was running my own testing program, I was in desperate need of an associate to help me manage my small (but mighty!) team. My single associate and I were launching tests left and...

“Alexa, how do I A/B test my voice-enabled customer experience?”

Another Amazon Prime Day has come and gone, and we’re betting many in the e-commerce space are now breathing a little easier. But looking beyond the challenges Amazon poses for other online retailers, the company's...

Eight Mistakes Every Rookie Experimentation Team Makes and How to Avoid Them

If testing were easy, everyone would do it. But that’s simply not the case. Rather, experimentation requires extensive learning, hard work, lots of experience and a unique set of skills to consistently produce results that...

8 Mistakes Every Rookie Testing Team Makes (and how to avoid them)

If testing were easy, everyone would do it. But that’s simply not the case. Testing requires extensive learning, hard work, lots of experience and a unique set of skills to consistently produce results that have...

Testing Your App Listing in the Google Play Store

Recently, while attending a native app session at our annual conference, Click Summit, it was brought to my attention that not many people know about the ability to run A/B tests on their Google Play...

MOBILE-IZE THIS: What You Need to Know About Mobile Web Experimentation

Thanks for joining us on this four-part series designed to tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate...

5 Behavioral Economics Principles To Apply To Your Website A/B Testing Strategy

Did you know that you may be crafting a solution for a problem that a behavioral scientist has already researched? There are decades of behavioral science experiments that can be used to better inform your...

The Idea of Merging Behavioral Science and Product Management

Kristen Berman, co-author of our behavioral economics series "Oh, BEhave," has published an article that discusses the idea of a behavioral product manager (BPM) – a product manager who integrates the science and methods of...

Ethical A/B Testing – How To Use Behavioral Economics for Good

Note: This post was authored by Suzi Tripp, Senior Director of Innovative Solutions at Brooks Bell, and Kristen Berman, Co-Founder of Irrational Labs. The ethical debate begins, and it has two elements. Is it right...

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