: A/B Testing

Experiment Ideation: Why it’s a Team Effort

At Brooks Bell’s 8th annual Click Summit in May, I had the pleasure of leading a conversation titled, “What’s Fueling Your Experimentation Ideation?” Throughout the session, participants talked about the ways to use quantitative and...

Truly Understanding Minimum Detectable Effect

If you've read our previous posts, you know how to Predetermine Your Test Sample Size and How to Reach Statistical Significance & Power within Your Experimentation Programs. Our final blog concludes the series and will expand...

How To Reach Desired Confidence & Power Levels with Your Experimentation Programs

This is the second of a three-part blog series. If you missed the first post, “Using Fixed Time Horizon to Generate Credible Optimization Results,” read it here. The final blog, “How to Understand Minimum Deductible Lift,”...

Using Fixed Time Horizon to Generate Credible Optimization Results

This is the first of a three-part, weekly blog series, which shares optimization best practices for test sample size, desired significance, power, and Minimum Detectable Lift (MDL). Technology and evolving consumer behaviors are transforming the...

Test Your Testing Program

How does your experimentation program stack up? What does digital marketing maturity look like? How can companies effectively benchmark their experimentation performance? In this 50-minute webinar, Brooks Bell experts share a proven framework that allows...

Show Testing Some Love: How to Breathe New Life into Your Program

Here’s a question I bet you thought you’d never ask yourself when you started optimizing your site for conversions: what do I do now I’ve tested everything? For businesses that have never had an optimization...

Supercharge Your Test Strategies with Proven UX Methods

Everyone loves a winning test, especially when it provides a significant increase in revenue and unique insight into user behavior. Coming up with ideas for tests that produce such amazing results—week after week, quarter...

4 Strategies to Connect with First-Time Holiday Visitors

The holiday season can reward you with many first-time visitors interested in buying that perfect gift for someone special or just a holiday treat for themselves. While this group of shoppers can represent a significant...

5 Testing Tips for the Holidays

Are you ready for peak season testing? Make the most of the holiday season with our five testing tips and tutorials, covering: Building your holiday visionAnticipating your customers' holiday wish listConstructing contingenciesPreparing for not so...

How Do You Prove the Value of Experimentation to Executives?

For a testing program to be as successful as possible, it must be backed by an executive — a leader in the company who believes in the power of testing and champions the cause. Getting...

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