: Behavioral Economics
- All
- Change Management
- A/B Testing
- Analytics
- Adobe
- Brooks Bell News
- Behavioral Economics
- Culture
- Customer Experience
- Careers
- Click Summit
- Data Science
- Development
- eCommerce
- Optimizely
- Illuminate
- Process
- Mobile
- Personalization
- Program Management
- Strategy
- Technology
- UX
- Travel & Hospitality
- Holiday Testing
- Transformation
- Travel
- Insights
- Brooks Bell Services
- Finance
- Omnichannel
- Retail
How To Apply Behavioral Economics To Your A/B Testing Strategy
At Brooks Bell, we're obsessed with behavioral economics (BE). We've integrated the principles and experiments explored by Ariely and Cialdini into our methodology and everyday conversations with our clients. We’ve seen the way this knowledge...