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: Behavioral Economics

How to Use Behavioral Economics to Optimize Your E-commerce Website

See Examples of Behavioral Economics You Can Use to Optimize Your Checkout Funnel For e-commerce companies, optimizing the online shopping experience is one of the easiest ways to maximize your online revenue. But when your...

5 Behavioral Economics Principles To Apply To Your Website A/B Testing Strategy

Did you know that you may be crafting a solution for a problem that a behavioral scientist has already researched?  There are decades of behavioral science experiments that can be used to better inform your...

The Idea of Merging Behavioral Science and Product Management

Kristen Berman, co-author of our behavioral economics series "Oh, BEhave," has published an article that discusses the idea of a behavioral product manager (BPM) – a product manager who integrates the science and methods of...

Ethical A/B Testing – How To Use Behavioral Economics for Good

Note: This post was authored by Suzi Tripp, Senior Director of Innovative Solutions at Brooks Bell, and Kristen Berman, Co-Founder of Irrational Labs. The ethical debate begins, and it has two elements. Is it right...

How To Apply Behavioral Economics To Your A/B Testing Strategy

At Brooks Bell, we're obsessed with behavioral economics (BE). We've integrated the principles and experiments explored by Ariely and Cialdini into our methodology and everyday conversations with our clients. We’ve seen the way this knowledge...

What Neuroscience Tells Us About ‘Showing the Money’

If consumers followed rational paths to make purchase decisions, it wouldn’t matter whether they saw a price before a product or the product before the price. But consumers—and people in general—don’t behave rationally. Instead, we’re...