: Culture

The New Leader’s Guide to Change Management

Resistance to change is part of the human experience. People cling to familiar routines and the comfort of the status quo because they feel safe and predictable—even when the advantages of change are obvious. This...

Change Vision Template

We're pleased to offer you access to Brooks Bell's proprietary Change Vision Template. This document is meant to serve as a starting point for aligning leadership and kickstarting meaningful change within your organization. How to...

Creating a Culture of Experimentation

For organizations large to small, "culture" has been top of mind for leaders who aspire to build a team that delivers consistent value to their industry and to the market. One that inspires employees to...

The Key To Driving Digital Innovation Through Experimentation: What’s Missing From Your Strategy

In my first six months as CEO of Brooks Bell, I’ve traveled around the country meeting with experimentation leaders at some of the world’s biggest enterprises. In these meetings, we talk about the maturity of...

Embracing Uncertainty in Business Decisions

Decision making in business requires, in part, finding certainty in an uncertain world. The importance and beauty of research design derive from finding ways to sensibly navigate what can seem senseless: it helps us understand...

How to Convince Your Boss to Invest in Experimentation: 5 Hard Truths

Would you rather have a root canal, or try to build something completely new at a huge, enterprise-level company that seems to be held together with nothing but red tape and internal politics? That may...

How to Gain Testing and Optimization Traction Within Your Organization

Note: This post is relevant if you are building awareness about experimentation in your organization. Testing and optimization are moving targets today. Digital marketing continues to evolve, communication channels mature, and technologies change. As the president...

How Do You Prove the Value of Experimentation to Executives?

For a testing program to be as successful as possible, it must be backed by an executive — a leader in the company who believes in the power of testing and champions the cause. Getting...

Beyond CRO: Where Your Optimization Program Should Go Next

I have been passionate about conversion optimization for years and have had a hand in testing thousands of variations ever since my love affair with testing began. I’ve referred to optimization in terms of a...

5 Reasons a Testing Culture is a Healthy Culture

“The joke in the office was that when it came to work/life balance, work came first, life came second, and trying to find the balance came last.” –A former Amazon employee In August 2015, The...

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