: Customer Experience

Report: Understanding the New Consumer Mindset

How different generations approach shopping in 2024 and beyond Just in time for the holiday season, Brooks Bell is excited to share our latest report: The New Consumer Mindset, which reveals distinct generational differences in...

The Power of Mixed Methods Research for Retail & Ecommerce Brands

Understanding your customers' needs, behaviors, and motivations is a basic tenant of any smart ecommerce strategy. Mixed methods research is a powerful approach that combines quantitative and qualitative research techniques to provide a comprehensive understanding...

Has Wayfair Solved Omnichannel?

Brooks Bell's CEO, Greg Ng, shares his thoughts after attending the grand opening of Wayfair's first large-format retail store. I had the privilege of attending this morning‘s grand opening of Wayfair's first brick and mortar...

Effective Facilitation Skills for Digital Leaders

What's worse than sitting through poorly-run meeting? Well, leading a poorly-run meeting, for one. That's why even the most seasoned leaders will benefit from our latest workshop on effective facilitation and brainstorming. Watch our latest,...

Unlocking Change At Scale

New strategies for leaders to push their organization beyond pockets of innovation to actual enterprise-wide transformation. Introducing our latest pre-recorded session hosted by Dan Romanow, Director of Strategic Consulting and head of our Change Management...

Why EX is Just as Important as CX: A Focus on Employee Experience

At Brooks Bell, we partner with our clients to build insight-driven organizations. We know that understanding customers and making decisions with their best interest at hand makes organizations stronger, more successful, and more resilient. We...

Improving Customer Experiences with Customer Journey Mapping at Brooks Bell

In today's customer-centric landscape, understanding the customer journey and pain points is crucial for delivering exceptional experiences. Our mission is to build insight-driven organizations. By creating a cycle where insights fuel activities and teams work...

2023 Banking Trends

Consumers have more choices than ever when it comes to handling their finances. Banks must be ready to match the accelerating pace of change in consumer expectations by providing better solutions. Brooks Bell surveyed 1,000...

Banking Personas Data Report

Leaders at financial institutions are often bombarded by noise instead of hard data. This report cuts through the noise to provide data-driven insights, highlight today’s banking personas, explore generational differences, and share consumer sentiment around...

Give Your Customers What Amazon Can’t.

This 2022 industry report provides business decision makers with data-driven insights from a deep-dive into sentiment and spending habits of loyal customers of e-commerce giant Amazon. We surveyed more than 1000 U.S. consumers who shared...

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