: Data Science

Using Cluster Analysis to Craft Relevant Customer Experiences

Today’s customers expect top-notch experiences from the brands they trust. Not only do you have to meet this need, but you have to contend with ever-shortening customer attention spans as well. Providing relevant customer experiences...

March Madness: Why an Algorithm Probably Won’t Give You a Winning Bracket

Although I have a master's degree in advanced analytics, I filled out my NCAA March Madness bracket in 5 minutes, just seconds before the tip-off of the first game. Maybe you’ve heard of the model...

Testing Differences in Revenue? You’re Probably Not Using the Correct Statistics

A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control...