: eCommerce

Banking Personas Data Report

Leaders at financial institutions are often bombarded by noise instead of hard data. This report cuts through the noise to provide data-driven insights, highlight today’s banking personas, explore generational differences, and share consumer sentiment around...

Give Your Customers What Amazon Can’t.

This 2022 industry report provides business decision makers with data-driven insights from a deep-dive into sentiment and spending habits of loyal customers of e-commerce giant Amazon. We surveyed more than 1000 U.S. consumers who shared...

Secrets of the 2021 Shopper: Where they shop, when they browse, what they’re buying and what matters most this season.

Our final industry report of 2021 provides business decision-makers with the data-driven insights necessary to inform experimentation and personalization efforts that lead to satisfying holiday customer experiences. We surveyed more than 900 U.S. consumers who...

New Normals in Retail, Travel and Financial Services: Consumer Sentiment Beyond 2020

Our latest industry report of 2021 provides data-driven insights necessary to inform experimentation and personalization efforts, ultimately leading to satisfying customer experiences in this new era of commerce. We surveyed more than 700 U.S. consumers...

Experimentation: The C-Suite’s Secret to Better Decision-Making

Our first industry report of 2021 offers data-backed advice for leaders to improve their business strategies through experimentation. Are you ready to uncover game-changing insights about customer behavior? Read on and discover our guide of...

Black Friday’s Big Test

Our latest industry report is filled with illuminate's data-packed insights from peak season trends combined with online behaviors during COVID-19. Will you successfully navigate this year's holiday shopping season? Don't leave opportunity on the table...read...

Behavioral Economics In Action: Four Key Principles To Increase Your Website Conversions

Is your digital experience built for real shopper behavior? When building a product or website, we often assume our customers will behave logically. But in reality, they largely don’t. The good news is that this...

The Psychology of a Sale

It’s the most wonderful time of the year – you know, that time where you’re continuously bombarded with sales – no matter if you’re strolling through a grocery store, perusing the shops at your local...

Video: How to Prioritize Your Customer Segments for Personalization

Let's be honest--no company has personalization completely figured out yet. In fact, half the battle can be determining when, where and to whom you should be personalizing. Join Brooks Bell Sr. Optimization Analyst Shana Braun...

How To Prepare Your E-Commerce Testing Strategy For Peak Retail Season

The holidays present a prime opportunity for experimentation. But running website tests during periods of peak traffic requires a lot of strategy, planning and preparation. In this white paper, we’ve outlined nine critical steps to...

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