: Illuminate

Launched Your A/B Test? Great! Here’s What’s Next

Launching an A/B test is not a matter of hitting go, and then putting your feet up while the data rolls in. Here are some things to incorporate to enhance your post-test launch process. Whether...

A/B Test Code Quality vs. Quantity – Five Factors to Consider

Recently, someone gave me a zen drawing board. You use a brush dipped in water to paint on the board. After a few moments, the board begins to dry and your art fades. It's an...

Five Telltale Signs of a Broken A/B Test

Not every test is a winner but how can you tell the difference between a solid experience that isn’t supporting your initial hypothesis and a broken experience that may be producing unreliable results? Here are...

We rebuilt our A/B testing program management software and are now offering it for free. Here’s why.

Last week we announced the re-launch and redesign of illuminate®, our program management software for A/B testing leaders. As a game-changing part of this launch, illuminate is now free, forever. I’m excited to share why. ...

Lead, Manage and Grow a Successful A/B Testing Program With Our Free Software

We’re thrilled to announce the re-launch and re-design of illuminate, our program management software for experimentation leaders. As a part of this launch, illuminate is now 100% free. That means regardless of if you’re leading...

Can You Trust The Results of Your Website Tests During a Pandemic?

Over the last few months, gathering with testing and optimization leaders in weekly, virtual roundtables to discuss the various challenges we're facing. Week over week, in nearly every single conversation, the same question has been...

Getting Started With Adobe Target Recommendations

Learn the ins and outs of this powerful feature of Adobe Target We recently hosted a webinar and discussion on Adobe’s Recommendation feature, which is often included with your Adobe Target subscription. Hosted by Brooks...

The Psychology of a Sale

It’s the most wonderful time of the year – you know, that time where you’re continuously bombarded with sales – no matter if you’re strolling through a grocery store, perusing the shops at your local...

Video: How to Prioritize Your Customer Segments for Personalization

Let's be honest--no company has personalization completely figured out yet. In fact, half the battle can be determining when, where and to whom you should be personalizing. Join Brooks Bell Sr. Optimization Analyst Shana Braun...

The One A/B Testing Tool You Need To Run A More Impactful Optimization Program

Over 15 years in the experimentation space, we’ve worked with many testing program leaders. We’ve observed their strategic approach, their dynamic with other teams, and the behaviors they embrace to guide their success. We’ve found...

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