: Illuminate

Quickly Create an A/B Test Knowledge Base Using This Simple Excel Template

Because the Secret to Getting Ahead is Getting Started Looking to build a centralized A/B testing knowledge base? Start with this simple Excel template. Empower access to experimentation results and insights regardless of role or...

Six A/B Testing Strategies for Low Traffic Websites

When it comes to testing, there are several potential bottlenecks to watch out for: perhaps your development or creative teams don’t have enough time for testing. Perhaps your testing team is struggling to come up...

Data, People, Process & The Scientific Method: How To Use Experimentation As An Insights Engine

Gregory Ng is the new CEO of Brooks Bell Inc. Read his thoughts on the future of experimentation, and how companies can leverage their testing programs to shape their business strategy and drive customer-centric growth....

What’s The Difference Between Client-Side & Server-Side A/B Testing?

Client-side and server-side testing tools are both powerful and beneficial, but they both have limitations that make it difficult to determine when to use which method. This post explores those limitations, and how using client-side...

Level Up Your Career With These Online A/B Testing Training Programs

Continuous learning is critical to ensuring the future of your career. But structured professional development can also be hard to manage: it requires you to invest time, money and precious brainpower. And more often than...

How To Make A Case for Holiday Website Testing

Either you or the digital pioneers that came before you have already done the hard work to get executive buy-in for testing. But convincing them to let you run tests during the holidays is a...

Next-Level Strategies for Optimizing the Travel & Hospitality Customer Experience

Many trips today start with a click. But in an oversaturated market of travel sites and aggregators, how do you make sure consumers come to you for bookings and stick with you for the long...

How To Prepare Your E-Commerce Testing Strategy For Peak Retail Season

The holidays present a prime opportunity for experimentation. But running website tests during periods of peak traffic requires a lot of strategy, planning and preparation. In this white paper, we’ve outlined nine critical steps to...

Here Are 13 A/B Testing Ideas For Amazon On Prime Day

It’s here: Prime Day, Amazon’s annual mega-sale for Amazon Prime members. Amazon Prime Day presents an interesting opportunity for testing and personalization, as it targets a specific segment of Amazon shoppers: Amazon Prime members. Though...

These Travel Brands Are Doing Personalization Right

In Skift’s recent survey of businesses in the digital travel and hospitality industry, 53% of respondents listed providing a high-quality customer experience as a top priority for the next six months. At the same time,...

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