: Illuminate

Ask An Expert: Illuminate, Behavioral Economics and Coming up With A/B Test Ideas

Welcome to our second installment of Ask A Brooks Bell Expert, a series where we talk to one of our internal experts, and ask them fun questions. And relevant questions, too. Check out our lastQ&A...

6 Ideas For Optimizing Your Booking Funnel

Travel and hospitality businesses can’t afford to lose any site traffic to a clunky booking funnel. Conversion rates in the travel industry range from less than 1 percent for travel package sales to just over...

3 Ways to Run More Impactful Product Experiments

Rebecca Bruggman, Experimentation Program Manager at Optimizely, originally published this post on Medium.com. Optimizely is a vendor-level sponsor of Click Summit 2019. Do you have an open debate that is at a stalemate that could...

Here’s What To Do If You’re Drowning In A/B Test Requests

You’ve done the work to get your A/B testing program off the ground: you’ve secured buy-in by communicating all the ways A/B testing can benefit your business; you’ve purchased and implemented a testing tool, and...

Template: A/B Test Intake Form

An intake process is critical to running an organized testing program. More specifically, a holistic and intentionally-designed intake process will help you in three key ways: Organize your A/B test requests and manage your testing...

The Six Pillars of A Successful A/B Testing Program

At Brooks Bell, we’ve found that implementing a testing program is one of the most practical, effective means of building a culture that embraces data as a tool for decision making. In this white paper,...

A/B Testing Analysis: Top Questions to Ask Your Analysts

Sometimes, when I’m walking our clients through test results, I get the impression that they’re hesitating before asking me any questions. Maybe they think their questions are too obvious or will make them look like...

Do You Know The Six Characteristics Of A Successful A/B Testing Program?

For those looking to start a testing program or for new programs struggling to gain footing, there are a number of hurdles to getting tests out the door. And just as every program must clear...

Ask An Expert: A/B Testing With AngularJS

Introducing Ask a Brooks Bell Expert, a series where we introduce you to one of the members of our team and have a 5-minute Q&A about something topical. Or random. This month's edition features John D’Alessandro,...

10 Conversion Rate Optimization Conferences to Attend in 2019

Conference season is upon us again. If professional development is a line item in your optimization program’s budget, consider these conversion rate optimization and analytics conferences. Click Summit - May 7 - 9, 2019 -...

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