: Illuminate

New Features in Illuminate: Impact Analysis, Enhanced Filters, Updated Dashboard & More

Since we launched Illuminate back in May, our team has been working around the clock to develop even more features to help optimization teams better organize experiments, report performance and maximize impact. Today, we're excited...

Conquer Your Biggest Testing Challenges

Regardless of whether we're working with a new or established testing program, we find they all face common enemies: Pressure to deliver results; inefficient processes; a lack of understanding and support for testing; difficulty iterating...

The Expert’s Guide to A/B Testing During the Holiday Season

In 2016, online spending topped in-store shopping for the first time ever. That trend continued in 2017, with Adobe Digital Insights reporting that 2017 holiday sales surpassed $91.7 billion, marking 11% YoY growth. Peak season...

Don’t Make It Weird: 5 Tips for Balancing Privacy & Personalization

Imagine a simple scenario: Your coworkers are participating in a fun run for charity and want you to join. You're up for it, but you know you need a decent pair of running shoes. The...

Uncover the “Why” In Your Experiment Results

Download our trail map to learn how to interpret your test results using Brooks Bell's proprietary Insight Altitude framework. Take testing a step further by asking WHY and creating customer theoriesFigure out where each customer...

A/B Testing: You’ve Got A Winner – Now What?

Winner winner chicken dinner! Discovering a winning variation is one of the most exciting moments for an optimization program. It’s the moment when all the work that went into creating a test finally pays off....

Adobe is Killing Ad Hoc Analysis & Everything is Going To Be Fine

Where were you when you heard the news? I was checking my analytics team’s Slack channel at work when my teammate shared this screenshot: At first, my thoughts went to Java. Then, it really hit...

Unlocking the True Power of Testing & Other Takeaways from Brooks Bell’s Interview With Ambition Data

Recently, our Founder and CEO, Brooks Bell, sat down with Allison Hartsoe, host of the Customer Equity Accelerator—a podcast produced by Ambition Data. Listen to the full podcast or read on for a few highlights from their...

9 Things You Can Do Now to Ensure Your Experimentation Program Survives a Reorganization

It often begins with rumors and murmurs. Then, perhaps, a shift in executive leadership. At first, changes seem minor or isolated. But eventually, the inevitable becomes reality—a reorg is underway. Because testing programs typically work...

How to Convince Your Boss to Invest in Experimentation: 5 Hard Truths

Would you rather have a root canal, or try to build something completely new at a huge, enterprise-level company that seems to be held together with nothing but red tape and internal politics? That may...

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