: Illuminate

How to hire your testing unicorn (without using magic)

When I was running my own testing program, I was in desperate need of an associate to help me manage my small (but mighty!) team. My single associate and I were launching tests left and...

“Alexa, how do I A/B test my voice-enabled customer experience?”

Another Amazon Prime Day has come and gone, and we’re betting many in the e-commerce space are now breathing a little easier. But looking beyond the challenges Amazon poses for other online retailers, the company's...

Eight Mistakes Every Rookie Experimentation Team Makes and How to Avoid Them

If testing were easy, everyone would do it. But that’s simply not the case. Rather, experimentation requires extensive learning, hard work, lots of experience and a unique set of skills to consistently produce results that...

Testing Your App Listing in the Google Play Store

Recently, while attending a native app session at our annual conference, Click Summit, it was brought to my attention that not many people know about the ability to run A/B tests on their Google Play...

Segmentation, Personalization, and College Basketball

March is here and people around the country are preparing to fill out tournament brackets in anticipation. In addition to taking over the watercooler for a month, the NCAA Tournament famously contributes to a huge...

MOBILE-IZE THIS: What You Need to Know About Mobile Web Experimentation

Thanks for joining us on this four-part series designed to tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate...

5 Behavioral Economics Principles To Apply To Your Website A/B Testing Strategy

Did you know that you may be crafting a solution for a problem that a behavioral scientist has already researched? There are decades of behavioral science experiments that can be used to better inform your...

A/B Testing For Native Apps: Everything You Need to Know

In this four-part series, we tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate how mobile-obsessed consumers are and we’ve...

The Idea of Merging Behavioral Science and Product Management

Kristen Berman, co-author of our behavioral economics series "Oh, BEhave," has published an article that discusses the idea of a behavioral product manager (BPM) – a product manager who integrates the science and methods of...

A Marketer’s Q&A with a Data Scientist About Personalization

In this hour-long webinar Aaron Baker, Senior Data Scientist from Brooks Bell, and T.J. Prebil, Director of Product Marketing from Evergage discuss the importance of data science for testing and personalization. You’ll learn: The 6 barriers prohibiting...

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