: Illuminate

How To Apply Behavioral Economics To Your A/B Testing Strategy

At Brooks Bell, we're obsessed with behavioral economics (BE). We've integrated the principles and experiments explored by Ariely and Cialdini into our methodology and everyday conversations with our clients. We’ve seen the way this knowledge...

Why Dedicated Project Management Keeps You at the Top of Your Game

Project management will help you win higher conversion rates, customer loyalty and revenue - it’s become a must-have in experimentation. We all work with organized professionals who have the ability to keep a project on...

Experiment Ideation: Why it’s a Team Effort

At Brooks Bell’s 8th annual Click Summit in May, I had the pleasure of leading a conversation titled, “What’s Fueling Your Experimentation Ideation?” Throughout the session, participants talked about the ways to use quantitative and...

Using Cluster Analysis to Craft Relevant Customer Experiences

Today’s customers expect top-notch experiences from the brands they trust. Not only do you have to meet this need, but you have to contend with ever-shortening customer attention spans as well. Providing relevant customer experiences...

How to Gain Testing and Optimization Traction Within Your Organization

Note: This post is relevant if you are building awareness about experimentation in your organization. Testing and optimization are moving targets today. Digital marketing continues to evolve, communication channels mature, and technologies change. As the president...

Adobe Partners With Brooks Bell to Develop ACE Certification for Adobe Target

If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell...

How To Perform A UX Audit/Inventory

As online competition increases, making the decision to implement an optimization strategy is now a relatively straightforward one. Deciding where to start your optimization, however, remains a hurdle that even the largest blue chip corporations...

Show Testing Some Love: How to Breathe New Life into Your Program

Here’s a question I bet you thought you’d never ask yourself when you started optimizing your site for conversions: what do I do now I’ve tested everything? For businesses that have never had an optimization...

4 Strategies to Connect with First-Time Holiday Visitors

The holiday season can reward you with many first-time visitors interested in buying that perfect gift for someone special or just a holiday treat for themselves. While this group of shoppers can represent a significant...

5 Testing Tips for the Holidays

Are you ready for peak season testing? Make the most of the holiday season with our five testing tips and tutorials, covering: Building your holiday visionAnticipating your customers' holiday wish listConstructing contingenciesPreparing for not so...

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