: Process

Launched Your A/B Test? Great! Here’s What’s Next

Launching an A/B test is not a matter of hitting go, and then putting your feet up while the data rolls in. Here are some things to incorporate to enhance your post-test launch process. Whether...

Five Telltale Signs of a Broken A/B Test

Not every test is a winner but how can you tell the difference between a solid experience that isn’t supporting your initial hypothesis and a broken experience that may be producing unreliable results? Here are...

Lead, Manage and Grow a Successful A/B Testing Program With Our Free Software

We’re thrilled to announce the re-launch and re-design of illuminate, our program management software for experimentation leaders. As a part of this launch, illuminate is now 100% free. That means regardless of if you’re leading...

The One A/B Testing Tool You Need To Run A More Impactful Optimization Program

Over 15 years in the experimentation space, we’ve worked with many testing program leaders. We’ve observed their strategic approach, their dynamic with other teams, and the behaviors they embrace to guide their success. We’ve found...

Quickly Create an A/B Test Knowledge Base Using This Simple Excel Template

Because the Secret to Getting Ahead is Getting Started Looking to build a centralized A/B testing knowledge base? Start with this simple Excel template. Empower access to experimentation results and insights regardless of role or...

Data, People, Process & The Scientific Method: How To Use Experimentation As An Insights Engine

Gregory Ng is the new CEO of Brooks Bell Inc. Read his thoughts on the future of experimentation, and how companies can leverage their testing programs to shape their business strategy and drive customer-centric growth....

Embracing Uncertainty in Business Decisions

Decision making in business requires, in part, finding certainty in an uncertain world. The importance and beauty of research design derive from finding ways to sensibly navigate what can seem senseless: it helps us understand...

Improve Your A/B Test Quality With This Website Optimization QA Checklist

There's nothing worse than a broken test Okay maybe that's a little dramatic, but broken tests can slow your velocity and really hurt your conversion rate and revenue impact. A formal quality assurance process is...

Here’s What To Do If You’re Drowning In A/B Test Requests

You’ve done the work to get your A/B testing program off the ground: you’ve secured buy-in by communicating all the ways A/B testing can benefit your business; you’ve purchased and implemented a testing tool, and...

Template: A/B Test Intake Form

An intake process is critical to running an organized testing program. More specifically, a holistic and intentionally-designed intake process will help you in three key ways: Organize your A/B test requests and manage your testing...

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