: Process

10 Conversion Rate Optimization Conferences to Attend in 2019

Conference season is upon us again. If professional development is a line item in your optimization program’s budget, consider these conversion rate optimization and analytics conferences. Click Summit - May 7 - 9, 2019 -...

Staffing Your Testing Team To Increase Velocity

Does your team have enough bandwidth to meet your velocity goals? As you finalize your plans for 2019, we’ve put together a free guide on staffing your experimentation team according to the number of tests...

8 Mistakes Every Rookie Testing Team Makes (and how to avoid them)

If testing were easy, everyone would do it. But that’s simply not the case. Testing requires extensive learning, hard work, lots of experience and a unique set of skills to consistently produce results that have...

How To Apply Behavioral Economics To Your A/B Testing Strategy

At Brooks Bell, we're obsessed with behavioral economics (BE). We've integrated the principles and experiments explored by Ariely and Cialdini into our methodology and everyday conversations with our clients. We’ve seen the way this knowledge...

Why Dedicated Project Management Keeps You at the Top of Your Game

Project management will help you win higher conversion rates, customer loyalty and revenue - it’s become a must-have in experimentation. We all work with organized professionals who have the ability to keep a project on...

How to Gain Testing and Optimization Traction Within Your Organization

Note: This post is relevant if you are building awareness about experimentation in your organization. Testing and optimization are moving targets today. Digital marketing continues to evolve, communication channels mature, and technologies change. As the president...

Show Testing Some Love: How to Breathe New Life into Your Program

Here’s a question I bet you thought you’d never ask yourself when you started optimizing your site for conversions: what do I do now I’ve tested everything? For businesses that have never had an optimization...

The Simple Technique That Will Dramatically Increase the Impact of Your Testing Program

If you want to improve your testing program, there are a lot of process refinements that can lead to huge increases in efficiency and effectiveness. You can work to increase test velocity, focus on lowering...