: Retail

Report: Understanding the New Consumer Mindset

How different generations approach shopping in 2024 and beyond Just in time for the holiday season, Brooks Bell is excited to share our latest report: The New Consumer Mindset, which reveals distinct generational differences in...

The Power of Mixed Methods Research for Retail & Ecommerce Brands

Understanding your customers' needs, behaviors, and motivations is a basic tenant of any smart ecommerce strategy. Mixed methods research is a powerful approach that combines quantitative and qualitative research techniques to provide a comprehensive understanding...

Has Wayfair Solved Omnichannel?

Brooks Bell's CEO, Greg Ng, shares his thoughts after attending the grand opening of Wayfair's first large-format retail store. I had the privilege of attending this morning‘s grand opening of Wayfair's first brick and mortar...

The Benefits of a Native Integration Between Analytics, Experimentation, and Personalization Tools

Is a native integration between experimentation and analytics tools worth the hype? Consumers have more choice -- and companies have more competition -- than ever before. That’s why experimentation and personalization are mission-critical. But, are...