: Strategy

Six A/B Testing Strategies for Low Traffic Websites

When it comes to testing, there are several potential bottlenecks to watch out for: perhaps your development or creative teams don’t have enough time for testing. Perhaps your testing team is struggling to come up...

Data, People, Process & The Scientific Method: How To Use Experimentation As An Insights Engine

Gregory Ng is the new CEO of Brooks Bell Inc. Read his thoughts on the future of experimentation, and how companies can leverage their testing programs to shape their business strategy and drive customer-centric growth....

Next-Level Strategies for Optimizing the Travel & Hospitality Customer Experience

Many trips today start with a click. But in an oversaturated market of travel sites and aggregators, how do you make sure consumers come to you for bookings and stick with you for the long...

How To Prepare Your E-Commerce Testing Strategy For Peak Retail Season

The holidays present a prime opportunity for experimentation. But running website tests during periods of peak traffic requires a lot of strategy, planning and preparation. In this white paper, we’ve outlined nine critical steps to...

Here Are 13 A/B Testing Ideas For Amazon On Prime Day

It’s here: Prime Day, Amazon’s annual mega-sale for Amazon Prime members. Amazon Prime Day presents an interesting opportunity for testing and personalization, as it targets a specific segment of Amazon shoppers: Amazon Prime members. Though...

10 Digital Trends in Travel & Hospitality for 2019 and Beyond

When it comes to improving the digital travel booking experience, it’s easy to get caught up in the details. But sometimes, it’s also important to step back and consider the broader trends and changes in...

6 Ideas For Optimizing Your Booking Funnel

Travel and hospitality businesses can’t afford to lose any site traffic to a clunky booking funnel. Conversion rates in the travel industry range from less than 1 percent for travel package sales to just over...

Here’s What To Do If You’re Drowning In A/B Test Requests

You’ve done the work to get your A/B testing program off the ground: you’ve secured buy-in by communicating all the ways A/B testing can benefit your business; you’ve purchased and implemented a testing tool, and...

Template: A/B Test Intake Form

An intake process is critical to running an organized testing program. More specifically, a holistic and intentionally-designed intake process will help you in three key ways: Organize your A/B test requests and manage your testing...

Do You Know The Six Characteristics Of A Successful A/B Testing Program?

For those looking to start a testing program or for new programs struggling to gain footing, there are a number of hurdles to getting tests out the door. And just as every program must clear...

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