: Strategy

10 Conversion Rate Optimization Conferences to Attend in 2019

Conference season is upon us again. If professional development is a line item in your optimization program’s budget, consider these conversion rate optimization and analytics conferences. Click Summit - May 7 - 9, 2019 -...

How to Staff Your Testing Program to Meet Your Velocity Goals

Say you're getting some work done to your home—you wouldn’t want plumbers painting your walls, right? What about electricians doing your landscaping? Or HVAC technicians repairing your roof? The same thing goes for your experimentation...

Don’t Make It Weird: 5 Tips for Balancing Privacy & Personalization

Imagine a simple scenario: Your coworkers are participating in a fun run for charity and want you to join. You're up for it, but you know you need a decent pair of running shoes. The...

Uncover the “Why” In Your Experiment Results

Download our trail map to learn how to interpret your test results using Brooks Bell's proprietary Insight Altitude framework. Take testing a step further by asking WHY and creating customer theoriesFigure out where each customer...

A/B Testing: You’ve Got A Winner – Now What?

Winner winner chicken dinner! Discovering a winning variation is one of the most exciting moments for an optimization program. It’s the moment when all the work that went into creating a test finally pays off....

Adobe is Killing Ad Hoc Analysis & Everything is Going To Be Fine

Where were you when you heard the news? I was checking my analytics team’s Slack channel at work when my teammate shared this screenshot: At first, my thoughts went to Java. Then, it really hit...

9 Things You Can Do Now to Ensure Your Experimentation Program Survives a Reorganization

It often begins with rumors and murmurs. Then, perhaps, a shift in executive leadership. At first, changes seem minor or isolated. But eventually, the inevitable becomes reality—a reorg is underway. Because testing programs typically work...

How to hire your testing unicorn (without using magic)

When I was running my own testing program, I was in desperate need of an associate to help me manage my small (but mighty!) team. My single associate and I were launching tests left and...

“Alexa, how do I A/B test my voice-enabled customer experience?”

Another Amazon Prime Day has come and gone, and we’re betting many in the e-commerce space are now breathing a little easier. But looking beyond the challenges Amazon poses for other online retailers, the company's...

8 Mistakes Every Rookie Testing Team Makes (and how to avoid them)

If testing were easy, everyone would do it. But that’s simply not the case. Testing requires extensive learning, hard work, lots of experience and a unique set of skills to consistently produce results that have...

No More Posts