: Strategy

Testing Your App Listing in the Google Play Store

Recently, while attending a native app session at our annual conference, Click Summit, it was brought to my attention that not many people know about the ability to run A/B tests on their Google Play...

5 Behavioral Economics Principles To Apply To Your Website A/B Testing Strategy

Did you know that you may be crafting a solution for a problem that a behavioral scientist has already researched? There are decades of behavioral science experiments that can be used to better inform your...

Ethical A/B Testing – How To Use Behavioral Economics for Good

Note: This post was authored by Suzi Tripp, Senior Director of Innovative Solutions at Brooks Bell, and Kristen Berman, Co-Founder of Irrational Labs. The ethical debate begins, and it has two elements. Is it right...

How To Apply Behavioral Economics To Your A/B Testing Strategy

At Brooks Bell, we're obsessed with behavioral economics (BE). We've integrated the principles and experiments explored by Ariely and Cialdini into our methodology and everyday conversations with our clients. We’ve seen the way this knowledge...

Why Dedicated Project Management Keeps You at the Top of Your Game

Project management will help you win higher conversion rates, customer loyalty and revenue - it’s become a must-have in experimentation. We all work with organized professionals who have the ability to keep a project on...

Experiment Ideation: Why it’s a Team Effort

At Brooks Bell’s 8th annual Click Summit in May, I had the pleasure of leading a conversation titled, “What’s Fueling Your Experimentation Ideation?” Throughout the session, participants talked about the ways to use quantitative and...

Truly Understanding Minimum Detectable Effect

If you've read our previous posts, you know how to Predetermine Your Test Sample Size and How to Reach Statistical Significance & Power within Your Experimentation Programs. Our final blog concludes the series and will expand...

How To Reach Desired Confidence & Power Levels with Your Experimentation Programs

This is the second of a three-part blog series. If you missed the first post, “Using Fixed Time Horizon to Generate Credible Optimization Results,” read it here. The final blog, “How to Understand Minimum Deductible Lift,”...

How to Gain Testing and Optimization Traction Within Your Organization

Note: This post is relevant if you are building awareness about experimentation in your organization. Testing and optimization are moving targets today. Digital marketing continues to evolve, communication channels mature, and technologies change. As the president...

Adobe Partners With Brooks Bell to Develop ACE Certification for Adobe Target

If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell...

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