: Strategy

How To Perform A UX Audit/Inventory

As online competition increases, making the decision to implement an optimization strategy is now a relatively straightforward one. Deciding where to start your optimization, however, remains a hurdle that even the largest blue chip corporations...

Show Testing Some Love: How to Breathe New Life into Your Program

Here’s a question I bet you thought you’d never ask yourself when you started optimizing your site for conversions: what do I do now I’ve tested everything? For businesses that have never had an optimization...

Supercharge Your Test Strategies with Proven UX Methods

Everyone loves a winning test, especially when it provides a significant increase in revenue and unique insight into user behavior. Coming up with ideas for tests that produce such amazing results—week after week, quarter...

4 Strategies to Connect with First-Time Holiday Visitors

The holiday season can reward you with many first-time visitors interested in buying that perfect gift for someone special or just a holiday treat for themselves. While this group of shoppers can represent a significant...

What Should You Do When a Test is Flat?

A/B testing is a bit like the Olympics. You always go for gold. Ideally, you’re looking for Michael Phelps-style wins: long-term, consecutive, and (seemingly) effortless. And if you fail to make it to the top-level...

Beyond CRO: Where Your Optimization Program Should Go Next

I have been passionate about conversion optimization for years and have had a hand in testing thousands of variations ever since my love affair with testing began. I’ve referred to optimization in terms of a...

Here’s Proof That You Are Not Your Customer

Most people who work in testing and optimization understand that they do not share the exact same preferences, motivations, habits, and goals as their customers. If you were to say to them, “You are not...

Aiming for 1:1 Personalization? Here’s a Better Approach.

For most of the last decade, A/B testing has been the cornerstone of most site optimization programs. We learned that measuring in controlled environments can give us tangible ROI while empowering marketers to prove their...

What’s the Best Way to Grow Your Testing Program?

In order for a testing program to advance, it must do more than garner wins—it must grow in a way that's steady, smart, and efficient. While increasing test velocity and generating new test ideas are signs that a...

5 Test Ideas to Learn More About Holiday Shoppers

This year, Black Friday will look more like a month-long shopping journey than a one-day extravaganza. Ecommerce, of course will play a huge role in this holiday shopping season and mobile, more than ever, will...

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