: Strategy

How Committed to Experimentation Are You, Really?

This post was written by Naoshi Yamauchi the chief performance officer (CPO) at Brooks Bell. Amazon, Google, LinkedIn, Bing, Intuit—all amazing companies committed to experimentation. They are staffed with dozens of smart people and empowered by optimization...

Are Your Customers More Interested in Detail, Experience, or Authority? Testing Can Help You Find Out

What is more compelling to shoppers? A comparison of features across products and brands or the popularity of a brand The ability to trial the product The validation of an expert Depending on your brand...

Does Your Personalization Strategy Focus on Path or Product?

Lately, it seems every digital business is launching a new personalization initiative. A 2015 survey found 78 percent of respondents agree or strongly agree it’s important to “try to differentiate through customer experience.” Realizing a...

What Neuroscience Tells Us About ‘Showing the Money’

If consumers followed rational paths to make purchase decisions, it wouldn’t matter whether they saw a price before a product or the product before the price. But consumers—and people in general—don’t behave rationally. Instead, we’re...

Fuel Your Testing Ideas With This Mobile Shopping Data for the 2015 Holiday Season

In 2015, more than 60 percent of people in the United States use a smartphone, up from 35 percent in in 2011. And while smartphones continue to be used primarily for text messaging, calls, email,...

Reduce the Risk of Adding New Website Features with a Painted Door Test

When it comes to managing a website, it seems there’s always a new tool, technique, or feature that can be applied to improve the performance and experience. Take, for example, live chat widgets. These low-commitment...

Can Your Quantitative and Qualitative Data Work Together?

“It would be nice if all the data which sociologists require could be enumerated,” sociologist William Bruce Cameron wrote in 1963, “because then we could run them through IBM machines and draw charts as economists...

5 Ways to Build Support for Testing by Managing Up

New testing programs can appear to be needy. Acquiring technology, hiring team members, and building new processes are not just costly—they’re disruptive. And in the early stages, before a series of big wins have been...

You’re in Charge of Testing, Now What?

Maybe your company has recently invested in a new testing platform. Or responsibilities have shifted and testing has moved from IT to marketing. Or maybe you're stepping into a new role that has testing as...

Communicate Results More Effectively by Understanding the DIKW Pyramid

Ecommerce in the United States has grown to a $414 billion market, according to recent research conducted by Forrester. Clearly, this represents a huge opportunity for retail businesses but it signals a growing challenge as...

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