: Strategy

Leading Your Testing Team Through a Cultural Shift

Transitioning to a data-driven culture focused on testing and optimization is not easy for many organizations. It represents a significant change in the way strategy is formed, processes are designed, and plans are implemented. And...

3 Easy Steps to Increase Alignment with Testing

What Every CMO Needs to Know About Testing

In the increasingly data-driven world of marketing, smart decisions rely less on the experience of a senior executive and more on smart analysis. But that doesn’t mean a marketing team can excel without strategic direction....

Does sex in advertising actually work?

Bikini-clad models sprawled across the hood of bright red sports cars. Muscular men shaving the last bit of stubble off of their chins, only to receive a kiss from their beautiful girlfriends. Airbrushed celebrities on...