: Technology

Testing Your App Listing in the Google Play Store

Recently, while attending a native app session at our annual conference, Click Summit, it was brought to my attention that not many people know about the ability to run A/B tests on their Google Play...

MOBILE-IZE THIS: What You Need to Know About Mobile Web Experimentation

Thanks for joining us on this four-part series designed to tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate...

A/B Testing For Native Apps: Everything You Need to Know

In this four-part series, we tell you everything you need to know when considering mobile web or native app experimentation. So far, we’ve gone over the top mobile stats that illustrate how mobile-obsessed consumers are and we’ve...

Using Cluster Analysis to Craft Relevant Customer Experiences

Today’s customers expect top-notch experiences from the brands they trust. Not only do you have to meet this need, but you have to contend with ever-shortening customer attention spans as well. Providing relevant customer experiences...

Using Fixed Time Horizon to Generate Credible Optimization Results

This is the first of a three-part, weekly blog series, which shares optimization best practices for test sample size, desired significance, power, and Minimum Detectable Lift (MDL). Technology and evolving consumer behaviors are transforming the...

New Technology Integration Between Tealium and Optimizely Offers Exciting Opportunities for Advanced Testing and Optimization

The ultimate goal of mature testing programs is to develop a deeper understanding of customers—uncovering their needs, desires, and goals. Once this knowledge has been attained, it’s possible to adapt website messaging, design, and functionality...

Understanding Data Discrepancies Across Testing and Analytics Tools

When you open your analytics package of choice and pull a report, topline metrics include, no doubt, the number of visits and unique visitors. And these basic concepts seem obvious—when a person lands on your...

How Effectively Do You Use Data?

Traditionally, chief marketing officers have had a wide scope of responsibilities ranging from sales to brand management, advertising to customer service, product development to communications. While every organization emphasizes some of these areas more than...

Brooks’ Take on the Adobe/Omniture Acquisition: Data is the new creative!

I’m not as plugged into the hard core web analytics scene as Eric Peterson, Bill Bruno or Adam Greco, but here is my quick take on the breaking news of the week: Adobe’s acquisition of...