: Transformation

Is Your Organization Ready for AI?

Are you onboarding a con artist to your team? The hype around AI often overshadows the risks of integrating it into your organization. AI brings along significant concerns about trust, control, accountability, overuse, and ethics....

Creating a Culture of Experimentation

For organizations large to small, "culture" has been top of mind for leaders who aspire to build a team that delivers consistent value to their industry and to the market. One that inspires employees to...

The better experience you have, the more money you’ll spend.

I was just reviewing my notes from last year’s eMetrics Marketing Optimization Summit in Washington DC, and this statement jumped out at me. “The better experience you have, the more money you spend.” At the...