: Travel & Hospitality

Next-Level Strategies for Optimizing the Travel & Hospitality Customer Experience

Many trips today start with a click. But in an oversaturated market of travel sites and aggregators, how do you make sure consumers come to you for bookings and stick with you for the long...

These Travel Brands Are Doing Personalization Right

In Skift’s recent survey of businesses in the digital travel and hospitality industry, 53% of respondents listed providing a high-quality customer experience as a top priority for the next six months. At the same time,...

10 Digital Trends in Travel & Hospitality for 2019 and Beyond

When it comes to improving the digital travel booking experience, it’s easy to get caught up in the details. But sometimes, it’s also important to step back and consider the broader trends and changes in...

6 Ideas For Optimizing Your Booking Funnel

Travel and hospitality businesses can’t afford to lose any site traffic to a clunky booking funnel. Conversion rates in the travel industry range from less than 1 percent for travel package sales to just over...