: UX

The Power of Mixed Methods Research for Retail & Ecommerce Brands

Understanding your customers' needs, behaviors, and motivations is a basic tenant of any smart ecommerce strategy. Mixed methods research is a powerful approach that combines quantitative and qualitative research techniques to provide a comprehensive understanding...

Better Together: A Developer’s Tips for Working with Designers

Developers and designers work hand in hand but, sometimes, we speak different languages. That’s why a designer friend and I decided to do a “skill trade” together. She offered constructive criticism on my current design...

These 8 Companies Quickly Changed Their Homepages In Response to COVID-19

The effects of the coronavirus pandemic happened in the way most bad things happen in life: slowly and then quickly. One minute you were planning for new features and campaigns, and looking forward to Click...

6 Ideas For Optimizing Your Booking Funnel

Travel and hospitality businesses can’t afford to lose any site traffic to a clunky booking funnel. Conversion rates in the travel industry range from less than 1 percent for travel package sales to just over...

Empathy Is Key For Business Growth, But How Can You Scale It Up?

This post was written by Chris Samila, VP of Partnerships at FullStory. FullStory is our keynote sponsor of Click Summit 2019. For millennia, the Golden Rule has illuminated the best way for people to treat...

How To Perform A UX Audit/Inventory

As online competition increases, making the decision to implement an optimization strategy is now a relatively straightforward one. Deciding where to start your optimization, however, remains a hurdle that even the largest blue chip corporations...

Supercharge Your Test Strategies with Proven UX Methods

Everyone loves a winning test, especially when it provides a significant increase in revenue and unique insight into user behavior. Coming up with ideas for tests that produce such amazing results—week after week, quarter...

Here’s Proof That You Are Not Your Customer

Most people who work in testing and optimization understand that they do not share the exact same preferences, motivations, habits, and goals as their customers. If you were to say to them, “You are not...