A Marketer’s Q&A with a Data Scientist About Personalization

In this hour-long webinar Aaron Baker, Senior Data Scientist from Brooks Bell, and T.J. Prebil, Director of Product Marketing from Evergage discuss the importance of data science for testing and personalization.

You’ll learn:

• The 6 barriers prohibiting 1:1 personalization and how data scientists help eliminate them
• The biggest challenges for data scientists and how to overcome them
• The right combination of data, technology and process to get started on the right path with optimization through personalization